Wednesday, January 10, 2007

Amazon Recommendations Understand Area Woman Better Than Husband

"To come home from a long day at work and see the message about the new Norah Jones album waiting for me, it just made my week," said Meyers, 36, who claimed she was touched that the company paid such attention to her. "It feels nice to be noticed once in a while, you know?"

Amazon, which has been tracking Meyers' purchases since she first used the site to order Football For Dummies in preparation for attending the 2004 Citrus Bowl as part of her husband's 10th wedding anniversary plans, has shown impressive accuracy at recommending books, movies, music, and even clothing that perfectly match Meyers' tastes. While the powerful algorithms that power Amazon's recommendations generator do not have the advantage of being able to observe Meyers' body language, verbal intonation, or current personal possessions, they have nonetheless proven more effective than Dean, who bases his gift-giving choices primarily on what is needed around the house, what he would like to own, and, most notably, what objects are nearby.

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1 comment:

revabi said...

Oh so true. Oh so true. But Amazon just doesn't get me. They don't do a good job at all with the recommendations they have sent me.