Angie Ward writes about the cult of celebrity that seems to surround many high-profile pastors/speakers/writers:
It's no different today than it was in the first century, when Paul noted in his first letter to the Corinthians that the Christ-followers there were dividing themselves over who they followed. "I follow Paul," said some, while others countered, "I follow Apollos."
Today it's the same story, just a different millennium: "I am of Hybels." "I am of Warren." "I am of Maxwell." "I am of Stanley." "I am of Moore." "I am of Groeschel." "I am of McLaren." "I am of Driscoll."
Others play the same game, but go back a few centuries, as if attaching yourself to an older (or dead) personality is somehow more spiritual: "I am of Calvin." "I am of Arminius." "I am of Augustine." Or impress others with their intellect: "I am of Irenaeus." "I am of Tertullian." "I am of Clement of Rome."
"Stop it!" Paul says, in essence, in 1 Corinthians 3:5. "What, after all, is Apollos? And what is Paul? Only servants, through whom you came to believe—as the Lord has assigned to each his task."
I have nothing against any of the leaders I mentioned above. They are doing what God has called and gifted and assigned them to do, and they have all made a significant impact for the Kingdom. Many of them are worthy mentors and models. But they are also just servants, just like each of us who follows Christ. My problem is not with the celebrities, but with the groupies who have made them such.
These groupies try to become clones of their heroes, instead of becoming who God has made them and ministering in a uniquely personal way that no celebrity could ever attain. Instead of claiming their standing in Christ and asking what He wants of their leadership in their unique situation, they settle for a trinkety-bracelet approach to ministry: "What Would Hybels Do?"